Mego is best known for their ubiquitous 8" action figures. Sure they were hardly the first to come up with the idea of a 8" "action figure" with removable clothing, but they were the best known, and best loved. Starting in 1971, Mego began using their own brand of 8" figure under the name Action Jackson, as a cheap way to get some of that filthy G.I. Joe luchre. Taking a less military vibe Action Jackson like Mattel's own Big Jim, was more generic man of action than say specific military man. His comercial's jingle, "Think of what you want to be, then call on me!"sent kids into action but this was not their hot ticket item.
Mego dies some time in the early 1980s killed by financial trouble and a lack of hit toys to put them back in the game as Star Wars and GI Joe/ Transformers would take the spotlight. It was a time when small stores kept toys on the shelf for years as opposed to today where a line may be lucky to have a shelf life of a year. Look at the playmates Star Trek movie figures, for example killed in one wave, and hasbro who has the license and could make 3.75" Star Trek Figures in the same quality as Star Wars/ GI Joe, has held off due to the volatile nature of the industry. instead just a few freaking Kreo Toys and some squishy crap. It really makes me nostalgic for what Mego accomplished, sure they had their share of flops (Cher, and Jordache anyone) but they inspired a slew of customizers, hobbyists and fans. even today EMCE, Mattel, Zica, TV Classic Toys, Bif Bang Pow, and others are making mego style figures to fill the gap left by this once great company. Even some obscure but cool figures like my 8" Big Lebowski (Complete with Rug!), or the Real Ghostbusters, and Sam Jones' Flash Gordon. So While many have written more about them, and there are plenty of people still supporting them (Doctor Mego, and Mego Museum just for starters!) I felt like I could not call my self a geek, or have any street cred as a geek without a bit of waxing nostalgic about them. In fact when Bif Bang Pow got the license for the venture brothers I had hoped that for the San Diego Comicon Exclusive they would do The Alchemist and Jefferson twilight as a repainted Mego Falcon and Spock, as Doctor Orpheus had made as demonstrations of potential merchandising. God I love that show, and the fact that they love mego and it shows in the series made me all that more excited to get the mego ventrue bros!